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Here are some great tips to increasing your Auction revenues!
Promote the items available for auction. Use your event program and other materials to let participants know what is available and why it is valuable. One great way to promote auction items is with an 18-hole auction.
Here's how it works:
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Each
hole on the golf course is named after a different professional
golfer from Pro Tour Memorabilia's list of stars.
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the
Payne Stewart hole
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the
Jean Van De Velde hole
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Each
hole can be sponsored by a hole sponsor with a nominal increase
in the hole sponsorship fee to accomodate the purchase of
autographed pieces.
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the
Sam Snead hole
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the
Gary Player hole
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Sponsors
then sponsored the Gene Sarazen hole, the Tiger Woods hole,
etc. instead of the 2nd hole or the 11th hole.
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the
Gene Sarazen hole
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the
Tiger Woods hole
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The
signed pieces are displayed on the tee boxes during the round
and set the stage for an 18-hole auction.
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the
Fred Couples hole
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the
Nick Price hole
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This
offered an opportunity for the participants, who are on the
golf course for five plus hours, to spend their time waiting
on the tee-box in a more enjoyable manner.
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the Raymond
Floyd hole
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the
Davis Love III hole
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They
were able to look at the pieces and read information about
them and about the sponsor of the hole, then make a bid on
the items they really liked.
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the
Billy Casper hole
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the
Hale Irwin hole
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Because
the pieces were 'donated' by the sponsors, all of the revenue
generated by the auction was a pleasant addition to the event's
bottom line!
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the
Byron Nelson hole
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the
Ben Hogan hole
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The
conversation after the round was filled with enthusiasm about
the greatest moments in golf history that were exhibited,
thanks to the sponsors.
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the
Ernie Els hole
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the
Lee Janzen hole
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Give
them what they want! Golfers attending your events love golf
and it's history. Pro Tour attracts their interest and attention.
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the
John Daly hole
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the
Johnny Miller hole
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